How does social display advertising work?
On average, Facebook posts are seen by less than 3% of a Page’s audience. Social display ads allow you to reach more of your audience by placing your content on other websites.
- You create amazing content, as usual, and post it on your major social media platform of choice (Facebook, Instagram, X, TikTok, LinkedIn, or Pinterest).
- We take your post and turn it into a display ad that can be placed on thousands of websites, and we’ll work together to determine the best way to target your unique audience.
- Once your new social display ad is live, you’ll have access to the data so you can see how your ad is performing.
Benefits of Social Display Ads
Social display advertising bridges the gap between social media and programmatic advertising. Here’s a list of key benefits:
- Maximized Performance: Advertisers can maximize their performance by leveraging existing social media channels to create unique programmatic ads.
- Programmatic Environment: Social display operates in a programmatic environment, allowing for automated, data-driven, and targeted advertising.
- Utilization of Social Media Power: Brands can harness the power of social media beyond platform boundaries, reaching audiences across various online spaces.
- Real-time Engagement: Display ads show real-time engagement metrics, such as likes and comments, directly from major social platforms, enhancing user interaction.
- Extended Reach: Advertisers with a social media following can extend their reach by utilizing an established presence across another performance-based medium.
- Precise Targeting: Social display allows for precise targeting, as demonstrated in the case study with household-level targeting based on demographics and online behaviors.
- Performance Tracking: The fully-automated process includes tracking advanced engagement metrics, enabling advertisers to measure and optimize performance over time.
- Efficiency and Effectiveness: Advertisers can boost efficiency and effectiveness by seamlessly integrating social media content into programmatic advertising strategies.
- Brand Consistency: Maintaining the look and feel of social media in programmatic ads ensures brand consistency and recognition.
- Cross-Platform Presence: Social display enables brands to extend their footprint across various online platforms, enhancing their visibility and engagement.
- Data-driven Targeting: Utilizing data-driven targeting through programmatic advertising ensures that ads are shown to the most relevant and qualified audiences.
In summary, social display advertising offers a comprehensive set of benefits, combining the strengths of social media engagement with the efficiency and precision of programmatic advertising.
Why work with us?
Experience and Expertise
We have a team of experienced professionals who specialize in various areas of digital marketing, including SEO, PPC, and social media marketing. We have worked with clients in a wide range of industries, and we understand what it takes to create effective digital marketing campaigns that drive results.
Customized Solutions
We understand that every business is unique and take a customized approach to our services, working closely with clients to understand their specific needs and goals, and tailoring solutions to meet those needs.
Results-Driven Approach
We are committed to delivering results for our clients. We use data-driven strategies and tactics to ensure that campaigns are effective and achieve your measurable results.
Transparency and Communication
We believe in transparency and communication throughout the entire process. We’ll keep you informed of progress and provide regular reports to ensure that we are achieving your goals.
Competitive Pricing
We offer competitive pricing for our services and a wide range of options, so we can work with businesses and advertising budgets of all sizes.
