More and more customers are cutting the cord, and switching away from traditional broadcast TV and switching to streaming services such as Netflix, Hulu, Amazon, Youtube tv and more. This switch has led to new advertising options to reach users on these platforms, and new and more affordable options to target your customers while they watch their favorite programs. This new advertising is called OTT – Over-the-top or CTV – Connected TV.
The growth of OTT advertising is causing many advertisers to switch away from expensive and non targeted TV ads, and to move to more directly target the right customers on streaming platform. The targeting of OTT advertising is the among the biggest draws. With OTT you can now target customers much like you would with programmatic advertising with a myriad selections including all major demographic, income and lifestyle categories. With OTT, you can even target users by address – upload a list of addresses of your customers, and OTT can serve ads to only those users.
What Are The Benefits Of CTV Advertising?
Consumers are watching more TV than ever. The average household now spends nearly 8 hours a day watching television. OTT gives you the ability to reach these viewers whenever and wherever they consume content. It also gives you more power over who your ads are shown to and what part of the day they’re played. You’ll also have access to more data than you would get through traditional TV spots. This can benefit your business in a number of ways. A few examples of this are listed below:
- Geography targeting: Over-the-Top ads enable you to target users based on their zip code, city, and more. Comparatively, traditional TV ads must adhere to DMAs and cable zones.
- Audiences: With CTV, you’ll get data from top providers that enables you to focus exclusively on the users who are most likely to engage with your product or service. Traditional TV requires companies to pick shows and hope that their target demographic will be watching them live.
- Reporting: You’ll get access to comprehensive reporting data on unique reach, network delivery, completion rate, and much more.
- Retargeting: CTV enables you to show your ads again to viewers who have already watched them to completion. With web-based display ads, you can make sure that your ads stay at the top of your audience’s mind. There’s no way to directly revisit users who have already seen your ad with traditional TV.
OTT advertising can be an affordable and highly targeted medium to get your message in front of the right consumer. To learn more about how we can help, contact us below!
