Search Engine Optimization (SEO)
Everyday users take to the web to find their next plumber, doctor, restaurant, mechanic or other service provider. 10% of those clicks will go to users paying a per click basis, the rest will go to business that have optimized their site properly for SEO – and most businesses don’t do that.
What is SEO:
When a user does a search, Google will rank those businesses based on what they think is the most relevant, and most important. When we optimize your site, we make sure you have all the right information on your website, and have everything in the right place so that Google will rank your site as high as possible.
We begin our SEO engagements with a detailed SEO audit that looks at all of the factors that will determine where you rank. We perform an in-depth analysis of your website, understanding the page construction, site structure and hierarchy, technical factors, site speed and use of keywords. We analyze all the potential keywords, looking not only at your site today, but the keywords of your nearby competitors and websites all across the country engaged in the same business. Finally, we analyze where your site ranks today across the many zip codes in your area, to understand the strengths and weaknesses, and to create a benchmark for future growth.
One our hallmarks is our transparency and communication. We pull this SEO audit together, and present it to you, with the goal of improving your understanding of your website, SEO and the our engagement. Out focus is on building a solid foundation on your site, using time tested techniques that will keep your site in good graces of Google for years to come.
Our emphasis on fixing what is broken, and stabilizing the foundation of the site. Once the site foundation is fixed, we can typically move to a lower cost maintenance plan that allows you to decrease your investment, yet still have the value of an expert working on your site’s SEO.