Benefits of Geofencing
Geofencing is a powerful tool in digital advertising that involves creating virtual boundaries to target users within specific geographic areas. It offers a range of benefits, making it a valuable tool for businesses looking to enhance the effectiveness of their digital advertising campaigns.
- Targeted Advertising: Geofencing allows you to target users within specific geographic locations, ensuring that ads reach the right audience based on their physical proximity to a particular area.
- Increased Relevance: You can deliver highly relevant and context-specific ads to users within the geofenced area, increasing the chances of engagement and conversion.
- Localized Marketing: Geofencing is effective for localized marketing efforts, enabling you to promote products, services, or events to users in a particular city, neighborhood, or even around a physical store.
- Event Targeting: It’s ideal for targeting users attending specific events, conferences, or gatherings within a defined geographic radius, allowing you to capitalize on the immediate context.
- Find previous visitors: Lookback geofencing allows us to target users who entered defined geographic areas anytime in the last 12 months.
- Foot Traffic Influence: You can influence foot traffic to physical locations, such as retail stores or restaurants, by delivering timely and location-specific promotions to potential customers nearby.
- Competitor Targeting: Geofencing can be used to target users who enter predefined geographic areas, including competitors’ locations, helping you attract customers from rival establishments.
- Real-Time Engagement: Geofencing allows for real-time engagement with users as they enter or exit a designated area, ensuring that ads are delivered when they are most likely to be effective.
- Analytics and Insights: You can gain valuable insights into user behavior and engagement within the geofenced areas, allowing for data-driven optimizations of future campaigns.
- Cost-Effective Targeting: Geofencing offers a cost-effective way to target specific locations compared to broader geographic targeting methods, maximizing the efficiency of your advertising budget.
- Cross-Device Targeting: Geofencing enables advertisers to target users across various devices, ensuring a consistent and cohesive advertising experience as users move between smartphones, tablets, and computers.
- Enhanced Customer Engagement: By delivering relevant content based on users’ physical location, geofencing enhances customer engagement and provides a personalized experience.
How will I know if it’s working?
We track the success of your campaign with three metrics:
- Foot traffic: Tracks people who view your ad and then enter your place of business.
- View-through: Measures visits to your website from people who view your ad.
- On-site conversions: Identifies people who view your ad and then go to your website to perform a specific action, such as make a purchase or fill out a contact form.
Why work with us?
Experience and Expertise
We have a team of experienced professionals who specialize in various areas of digital marketing, including SEO, PPC, and social media marketing. We have worked with clients in a wide range of industries, and we understand what it takes to create effective digital marketing campaigns that drive results.
We understand that every business is unique and take a customized approach to our services, working closely with clients to understand their specific needs and goals, and tailoring solutions to meet those needs.
We are committed to delivering results for our clients. We use data-driven strategies and tactics to ensure that campaigns are effective and achieve your measurable results.
Transparency and Communication
We believe in transparency and communication throughout the entire process. We’ll keep you informed of progress and provide regular reports to ensure that we are achieving your goals.
We offer competitive pricing for our services and a wide range of options, so we can work with businesses and advertising budgets of all sizes.